Jewel Davis is the sole owner and president of En-Naptured hair care products. She founded the company a few years back because she saw a real need for hair care products for African American women who wanted to go natural and maintain healthy luscious locks. She sensed there was urgency for black women to reclaim their God given unique beauty and let go of decade’s old ideas of European standards of beauty. She had the savvy and knew how to do it. She knew she had a fabulous product that would sell and give black women what they wanted in regards to hair care. It was a long tedious journey she didn’t get the support she felt she needed and deserved from longtime friends; but then she had to realize it was her dream and because she had to fight by herself to achieve it, she didn’t have to share the spotlight with anyone else. It took her ten good years before her dream was eventually realized. She is single, with no children and is the baby of the family with two sisters Amethyst and Garnet.
Their mother loved gem stones and always referred to her daughters as her little gems. Their parents stressed education and failure not being an option if they wanted to succeed in life. Each sister is successful, married to equally successful men. Her sister Amethyst is a nurse and her sister Garnet is a doctor, who briefly gave up her career to rear her now grown daughters and son. Jewel completed her Bachelor’s degree while working in retail. After graduation it took a few months of sending out resumes before she landed two interviews for two major corporations. She was offered both jobs within days of each other, but picked the one that was closest to her eventual goal, unknown to her at the time. She didn’t know what business venture she would strive for. It was her plan to work for a major company building her bank account and go from there.
She is one of four black women who work at KMA Corporation. Because it was only a few of them, they hit it off instantly. There was moral support in numbers. The company is a multi-million dollar cosmetics company. She didn’t know it at the time that it would be her ticket out of the rat race. She was observing how things were done in a major corporation, so when her time came she would already be ahead of the game.